Visual identity inspired by the David vs Goliath story
Design brand guide to communicate company's identity and philosophy. Creating solutions to enormous challenges just like that bible based story - David and Goliath. The brand needed to reflect courage, innovation, and the ability to overcome seemingly impossible obstacles.
The brand identity draws inspiration from the biblical story of David defeating Goliath, symbolizing how smart solutions and innovative thinking can overcome massive challenges. This metaphor perfectly represents Goliath Robotics' mission to tackle complex engineering problems.
Clean, modern logo design reflecting strength and innovation
Dynamic colored version showcasing brand versatility
Various applications of the brand across different mediums
Comprehensive brand guidelines ensuring consistent application
Explored the David vs Goliath metaphor and its relevance to innovation
Created multiple design iterations using Figma
Developed comprehensive brand identity system
Created brand guidelines for consistent application
A cohesive brand identity that embodies innovation and determination